The Big Middle

Tina Woods

Episode Summary

Ambitious national longevity strategy in the works in UK

Episode Notes

You may well have missed the birth here in the UK of the All-Party Parliamentary Group on longevity.

The announcement coincided with our first glimpse of a certain baby Archie. Safe to say, the newest member of the royal family has an excellent chance of living to 100 or more. Notwithstanding happenstance, his will be a cushy ride with opportunities aplenty.

But what fate awaits the less-privileged, now that one in three newborns are on course to live that long? And how will you and I make the most of the extra ten years we’re likely to live in good health?

Questions for my guest Tina Woods, CEO and co-founder of Longevity International, a think tank that’s running the new APPG on longevity.


“We’re speaking to a lot of leaders in business and a lot of them are still thinking about millennials as the big opportunity. They forget that, actually, the +50 market is the third largest after China and the US, if you add up all the money.”


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