The Big Middle

Nadia Tuma-Weldon

Episode Summary

Truth About Age global study

Episode Notes

Changing mouldy mindsets is no small order in a world full of media messages that reinforce arbitrary judgements based solely on age.

If you’re young, you’re this way, if you’re older, this is surely you - no room for individual differences.

Nadia Tuma-Weldon joins Susan from the top tier of the advertising industry in New York City. She’s the senior vice president and director of a global division at McCann Worldgroup, one of the biggest brand communications outfits around.


Hear what when:

“With the advent of social media, increased advertising that you’re seeing every day, those ‘age moments’ are multiplying. You are constantly being reminded of your age.”

“Your world is huge now, you can connect with every piece of music, every movie, you have thousands of choices to watch every night, you can connect with people all over the world that you never could before. So amidst the chaos of the echo chambers and the polarisation there is this sort of shining light.


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